About the Role:

We are seeking a detail-oriented and results-driven SEO & Paid Ads Specialist to join our team on a part-time basis. In this role, you will be responsible for optimizing our online presence through effective SEO strategies and managing paid advertising campaigns. The ideal candidate will have a strong understanding of digital marketing principles and a passion for driving traffic and conversions.

 

Key Responsibilities:

SEO Optimization:

• Conduct keyword research to identify opportunities for organic traffic growth.
• Optimize website content, meta tags, and on-page elements to improve search engine rankings.
• Monitor website performance using tools like Google Analytics and SEMrush, providing insights for continuous improvement.

 

Content Strategy:

• Collaborate with content creators and existing SEO to develop SEO-friendly content that aligns with our brand voice and targets audience needs.
• Conduct competitor analysis to inform content and SEO strategies.

 

Paid Advertising Management:

• Create, manage, and optimize paid advertising campaigns on platforms such as Google Ads and social media.
• Monitor campaign performance, adjusting bids and targeting to maximize ROI and conversions.

 

Reporting and Analysis:

• Prepare regular performance reports for SEO and paid ads, highlighting key metrics and insights.
• Analyze data to identify trends and opportunities for optimization.

 

Collaboration:

• Work closely with marketing and design teams to ensure content consistency and alignment with overall brand strategies.
• Participate in brainstorming sessions and contribute creative ideas for campaigns and promotions.

 

Performance Analysis:

• Monitor account performance metrics and prepare reports for clients, providing insights and recommendations for improvement.
• Analyze client data to identify trends and opportunities for optimizing services and maximizing ROI.

 

Stay Updated:

• Keep up with industry trends, algorithm updates, and best practices in SEO and paid advertising.
• Share insights with the team to improve overall marketing strategies.

 

Problem Solving:

• Proactively address any challenges or concerns raised by clients, ensuring timely and effective resolution.
• Escalate issues to relevant internal teams when necessary to maintain client satisfaction.

 

Industry Knowledge:

• Stay updated on industry trends, market conditions, and competitor activities to provide informed recommendations to clients.
• Share insights and best practices with clients to enhance their overall experience and results.

 

SEO Proficiency:

• Strong understanding of SEO principles, tools, and best practices.
• Experience with keyword research, on-page optimization, and link-building strategies.

 

Paid Ads Expertise:

• Hands-on experience managing Google Ads, Facebook Ads, or similar platforms.
• Ability to analyze and optimize ad performance for maximum effectiveness.

 

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field is preferred.
• 2+ years of experience in SEO and paid advertising, preferably in a digital marketing or agency environment.
• Experience with TikTok and Tokopedia, as well as other marketplace advertising platforms, is a valuable asset for this position.

 

Skills & Competencies:

• A strong portfolio showcasing SEO and Paid Ads work.
• Ability to build rapport and trust with clients, fostering long-term relationships.
• Strong customer service mindset, focusing on client satisfaction and retention.
• Excellent communication and teamwork skills to collaborate with the internal SEO Executive and other team members.
• Detail-oriented with a passion for delivering high-quality work.
• Strong analytical and problem-solving abilities, with experience interpreting data to inform decision-making.
• Proficiency in preparing and presenting reports to clients, demonstrating value and performance.
• Ability to work effectively in a team environment, collaborating with various departments to achieve client goals.
• Strong listening skills to understand client needs and respond appropriately.
• Strong analytical mindset with the ability to interpret data and generate actionable insights.
• Ability to manage multiple projects and meet deadlines.

 

Benefits:

• Competitive salary (based on experience).
• Flexible working hours with 1 day per week of work from home (WFH).
• Opportunity to work with a supportive and collaborative team in a creative environment.
• Professional development opportunities with 2 courses per year to further develop your web development and design skills.